We are currently working on expanding our reach and popularity of our quizzes and Instant Games. For this purpose we are looking for an experienced GROWTH DESIGNER to support us in the field of STRATEGY and DESIGN.



Nametests is currently one of the most played Instant Games on Facebook: www.facebook.com/instantgames/474443516378085.



Become a part of the team as a Growth Designer (m/f/d) - Remote & Freelance, and follow an approach that is similar to optimization creatives of a performance marketing campaign:



▶︎ You create design variations of a quiz and publish them - we will AB test your variations and provide you the results. Based on these KPIs you derive conclusions and improvements for your further design variations.

▶︎Your goal is to create a quiz design that goes viral! You have to optimize your design in iterative steps. What of your design changes will increase the share rate? What of your design changes will increase the CTR?

▶︎ You will use our internal tools to create your design variations and work with the generated KPIs to constantly optimize your designs





So, in general you will:



▶︎ Create viral quiz designs for our Nametests Instant Game based on data analysis, experimenting and AB-testing, and by constant optimization of your designs based on these factors.

▶︎ With your deep understanding of UX design principles and data-driven design, combined with your high motivation to learn from data and adjust your designs accordingly, your aim is to get any quiz topic viral.

▶︎ Utilizing intelligent AB-testing, you develop empathy and understanding for our audiences, for viral trends and designs, and for opportunities to further optimize your content designs.



# Requirements ????



▶︎ Expert-level design skills and knowledge of related tools and technologies, such as Photoshop, Illustrator, or similar

▶︎ Proven track record in UX design, landing page and conversion optimization, Growth Design, or similar

▶︎ Thorough understanding of digital marketing principles, Social Media audiences and Growth Marketing

▶︎ Deep conceptual understanding of KPI analysis, especially in a Digital Marketing environment, such as Social Media Data and Website performance (e.g. previous experience with Google Analytics, Analytics Insights, etc.)

▶︎ Strong interest in and motivation for constant audience growth on Social Media

▶︎ Willingness to constantly analyze and optimize existing results and experiments

▶︎ Ability to develop empathy for our audience and identify potential improvements to further increase virality



# Your Technical Setup ????



▶︎ A facebook account is necessary (our content is mainly published on Facebook)

▶︎ We are using Slack for internal communication

▶︎ Trello as a to-do management tool

▶︎ Google chrome is required as Browser

▶︎ You will get access to our internal tools (!)

▶︎ We need creative content that does not infringe copyright laws - creatives can be provided by istock.com