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About Me
- Corporate professional with 13+ years of experience in various domains
- Skilled in dashboard development and analytical visualization using Tableau (Simplilearn certified)
- Exemplary ability as Market and Competitive In...
- Exemplary ability as Market and Competitive Intelligence Analyst (Primary & Secondary Research)
- Expertise with report & dashboard creation and data extraction using Salesforce (Simplilearn certified)
- Competent in MS Excel, MS PowerPoint, Batchgeo & Excel Power Maps for creating maps, Google Analytics & AdWords
- Excellent at Relationship building, team management & mentoring
- United States B1 VISA approved till 2025
Skills
Portfolio Projects
Description
Launched a Market and Competitive Intelligence Report-
- Bimonthly newsletter which provided actionable intelligence on key trends and uncertainities, monitor competitors important to our company and keep updated with what is going on in the marketplace
- Started from scratch with the idea what to include in the report which would benefit the Marketing & Sales team
- First few versions were in Word document and html, then gradually made it live in Salesforce which was on the fly easily available
- Used Salesforce chatter for updates
Description
- Provide website statistics for product pages and guidance on keyword planning to help BU teams build relevant content
- Tracking social media & advertising
- Engage metrics from Google Analytics
- Adding Google Keyword Planner and Trends as a measure of success
- Created a Powerpoint of the analysis with their bid value using Google Adwords
Description
- Generated weekly ‘Win/Loss Report’ in Salesforce which provided significant visibility to product marketers, their cross –functional stakeholders, and other parts of marketing
- Created a Dashboard in Salesforce using various report types where I showcased - YTD closed opps, YTD Top 5 Loss reasons, YTD Top 5 WIn reasons, Top 10 Open Opss (above $100K) in various stages, Last 30 days closed opps etc
Description
- Connecting the data from Cube using Microsoft Analysis Services
- Creating reports and dashboards helping team understand Risk Analysis (future) in a project management
- Main focus: Time management, project deliverables analysis, time sheet management based on team & employee, cost analysis
- Review & Redesign after discussion with Management
Description
- Created a dashboard which includes competitor data
- Extracting data from HIMSS Analytics in excel and .csv, importing in tableau
- Dashboard included reports like: Top N competitor, Sales Profit by Customer segment, competitor by sales, Profit n sales of each competitor, Sales by state by product, monthly sales by region, swapping between monhly sales and profit etc
Description
- Objective- To track large events in real time - pre event analysis & post event analysis
- Connecting Salesforce & excel data to Tableau, cleaning n working on registrant list
- Understanding how many new registrants, if repeatitive, how many opps turned in revenue, amount, which product, new clients by region and month, leads, etc.
Description
Project Lead:
- Setting up & tracking Executive dashboard from scratch providing the cabinet visibility to marketing performance updated on a regular cadence (Quarterly).
- It includes marketing pipeline report by Business Unit (BU), sales target & achieved, bookings by quarter, win rate, opps created by quarter, average days to win, high priority leads, sales activity, YTD BU bookings to goals, forecast etc
- Collecting the correct data from various team across the organization and from internal Salesforce database
- Cleaning of data & calculating what needed
- Monitoring my team, followup
- Going the project live