Remarketing lists for search ads (RLSA) is a feature that lets customize search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they're searching on Google and search partner sites.

RLSAs can be used in two ways:

• Making bid adjustments on your ad groups for users (remarketing lists) who are searching on Google using the keywords you are bidding on
• Set up search ad groups to only be triggered and show ads if a user is on your Remarketing list, and is searching with the keywords you are bidding on

AMO rely on browser cookies for tracking and conversion attribution. we built solution to bypass ITP and track and attribute the conversion by the surfer.

AMO tracks and marks the conversion by surferId which is stored as cookie in browser. As AMO conversion tags are fired from customer page, conversion request fall under Third party request and cookies will not be carried along with conversion pixel. So, there is potential revenue loss if conversion is not recorded against surferid.

Implemented ECID&Local storage solutions to customer to track the conversions for users.

Java Ad server is the Log generating component for dynamic display DCO ads of ADOBE.JADS generating the imp, click, widget and purchase logs for Display DCO Ads.By using this product we can count the number of

Impression logs of published adpods in production.

This can handle 5000 impressions per sec

Ensemble Campaigner (EC) is a self-serve portal for launching and managing campaigns on Tumri Ad Server. It is intended to satisfy the following needs:

1. Provide users with a task-centric tool to set up the Campaign Meta Data (CMA). Intended to be much more intuitive than data-centric view of TCM
2. allow users to set up campaigns with dynamic content, dynamic creatives enabling audience (media) specific content, and targeted creatives
3. allows users to set up campaigns which can be auto-optimized for specific metrics (like conversions, ctr etc.,) at an attribute level
4. Provide a seem-less platform for creative developers to build ads based on Tumri TADA platform.

TC will provide ability to specify ads which can be optimized by individual attribute values and not just by recipes. TC will also let the users specify the listings they would like to use in campaigns, and target those listing to potential audience.

Most important requirement of TC is to provide the ability to scale

• To potentially several thousands of advertisers
• To arbitrarily large number of campaigns as well as changes within a campaign.

Joz is adobe's DCO adsproduct selection and targeting engine. It is designed to target the right campaign for the given request, and select the relevant products for the campaign in a highly efficient manner. Joz was initially designed to support the functionality that the Lisp based Ad serving engine ( SoZ a.k.a Son of Zini ), so it was deemed a "rewrite" of the Soz server in Java. The name "Joz" was adopted to reflect this.

Listing Platform provides a unified platform for acquiring and processing all the advertiser content. It provides the processed content in the desired format to the Ad Delivery System.