• Built and maintained new strategic partnerships with mobile apps and Fortune 500 publishers.
• Business Development efforts have resulted in a 33% increase in revenue generated from new publishing partners.
• Digital expertise across Programmatic, Social, Video, Display, Mobile, Connected TV, programmatic TV, Performance, SSP’s and DSP's.
• Managed accounts for growth and optimization.

Recruited to Cultivate and drive development of advertiser relationships for a leading performance-based marketing network,

• Charged with building market share within the mobile and web advertising vertical, leverages extensive contact list to secure new business.  Addresses upselling opportunities to existing clients.
• Drafted “Go-to-Market” strategies for each client, collaborating with Ad Operations to ensure proper campaign execution   Reviewed key performance indicators (KPIs), incorporating changes to increase return on investment.  Produced campaign reports, recommending new methods for improving performance.  Client List:  PG&E, Wells Fargo Bank, White Pages, Clipper Cards

Sold display, video, mobile, contextual, email, newsletters and lead generation advertising to national accounts in the higher education field (traditional college as well as online).  Managed one (1) sales assistant, one (1) campaign manager and one (1) media strategist.

• Created prospecting strategy, writing presentations targeting each specific university, demonstrating the benefits / best practices of display, lead generation and conversion.
• Grew the vertical into a $2M+ book of business within 12 months.  Analyzed web traffic to identify potential avenues to deepen customer relationship, successfully upselling 52% of all available opportunities.
• Developed and consummated skillfully crafted marketing solutions for 30+ clients including the Academy of Art, Strayer University and Grantham University.  Created quality, ahead-of-the-curve lead generation content that blended proven new and traditional integrated communications strategies.

Established relationships with advertising agencies and consumer/business marketers regarding the sale of advertising space within Web 2.0 media platforms (i.e. RSS and weblogs) for a start-up provider of online marketing solutions.

• Created proposals for marketing campaigns to be carried across the company’s 300+ performance-based marketing network of technology-centric publishers.  Negotiated advertising campaign test and rollout agreements, managing all elements of each campaign.
• Recognized by senior management for launching the company’s Midwest region, building revenue to $750K+ in the first year, exceeding goal by 27%.  Client base included Ford Motor Company, Dell Computer, MTV and Anheuser Busch.