Delivered end to end process flow for 
daily data processing from Big Data Lake.
• On time delivery of bi-weekly data 
insights across screens, including 
Smartphone, TVs, and Tablets.
• Supervised Machine learning model for 
content genre classification.
• Prepared robust data validation 
measures and outlier handling 
methodology. 
• Grid Design for ascertaining audiences’ 
economic indicator index. 
• Universe estimations for stratified sample selection and Weighting.

• OOH product ideation, conception, and

end to end delivery.

• Launcher Recommendations for STB

launcher and integrated in-app segments.

Team lead for strategic initiatives

including Metarule transition project and,

• Managed RPD end to end project

delivery.

• Played a key role in expediting the

development and go to market delivery

of BI App meant for creating BARCINDIA’s

proprietary crosstab analytics and

licensing software critical for releasing . 

BI2018 study. (Dec’2017-June’18)

for creating HH clusters based on UE

Proportions, Primary and Secondary

Variables and configurable Control

Parameters. (Sep’2017-Jan’2018) 

deliveries for PMS,

BARCINDIA’s proprietary Panel

Management System, a complete

lifecycle including customizations and

further managed transition to enterprise

system with Click-soft and Sales force

(Jun’2015-Aug’2017) 

Respondent Level data

processing and licensing service for elite

customers who really want to do the

weightlifting and analyzing raw data

(Jan’2016-Mar-2016)

• Lead BARCINDIA’s website and app’s CMS

development.

• Managed timely releases of BARCINDIA’s

mobile application requirements.

pattern matching and AI, to help raise

real-time alarms for black/freeze frames

and service failures, for over 100 IPTV

signal reception at DR site, saving approx.

9 man-hours for the day in manual

checks. (Dec’2013-June’2015)

Managed end to end development and

delivery of BMS, Broadcast Management

System for creating automated schedules

for Play-box and Harris Automation

Servers. (Oct’2011-Aug’2013)

Library

Management System for keeping track of

Library issue/receipts, as well as ingested

and ODTV content. 

to take

care of daily slot planning saving an

entire shift i.e., 8 man-hours.

used by

scheduling-team for Processing

Transmission Logs,

to

transform EPG XMLs and Transmission

Logs for daily program matching.