Delivered end to end process flow for
daily data processing from Big Data Lake.
• On time delivery of bi-weekly data
insights across screens, including
Smartphone, TVs, and Tablets.
• Supervised Machine learning model for
content genre classification.
• Prepared robust data validation
measures and outlier handling
methodology.
• Grid Design for ascertaining audiences’
economic indicator index.
• Universe estimations for stratified sample selection and Weighting.

• OOH product ideation, conception, and

end to end delivery.

• Launcher Recommendations for STB

launcher and integrated in-app segments.

End-to-end data understanding, ETL, data preparation, validation, outlier detection, and data delivery system

for creating HH clusters based on UE

Proportions, Primary and Secondary

Variables and configurable Control

Parameters. (Sep’2017-Jan’2018)

BARCINDIA’s proprietary Panel

Management System, a complete

lifecycle including customizations and

further managed transition to enterprise

system with Click-soft and Sales force

(Jun’2015-Aug’2017)

pattern matching and AI, to help raise

real-time alarms for black/freeze frames

and service failures, for over 100 IPTV

signal reception at DR site, saving approx.

9 man-hours for the day in manual

checks. (Dec’2013-June’2015)

Managed end to end development and

delivery of BMS, Broadcast Management

System for creating automated schedules

for Play-box and Harris Automation

Servers. (Oct’2011-Aug’2013)

Team lead for strategic initiatives

including Metarule transition project and,

• Managed RPD end to end project

delivery.

• Played a key role in expediting the

development and go to market delivery

of BI App meant for creating BARCINDIA’s

proprietary crosstab analytics and

licensing software critical for releasing .

Respondent Level data

processing and licensing service for elite

customers who really want to do the

weightlifting and analyzing raw data

(Jan’2016-Mar-2016)

• Lead BARCINDIA’s website and app’s CMS

development.

• Managed timely releases of BARCINDIA’s

mobile application requirements.

to

transform EPG XMLs and Transmission

Logs for daily program matching.