Delivered end to end process flow for
daily data processing from Big Data Lake.
• On time delivery of bi-weekly data
insights across screens, including
Smartphone, TVs, and Tablets.
• Supervised Machine learning model for
content genre classification.
• Prepared robust data validation
measures and outlier handling
methodology.
• Grid Design for ascertaining audiences’
economic indicator index.
• Universe estimations for stratified sample selection and Weighting.

• OOH product ideation, conception, and

end to end delivery.

• Launcher Recommendations for STB

launcher and integrated in-app segments.

End-to-end data understanding, ETL, data preparation, validation, outlier detection, and data delivery system

for creating HH clusters based on UE

Proportions, Primary and Secondary

Variables and configurable Control

Parameters. (Sep’2017-Jan’2018)

Co-created RLD, Respondent Level data processing and licensing service for elite customers who really want to do the weightlifting and analyzing raw data

BARCINDIA’s proprietary Panel

Management System, a complete

lifecycle including customizations and

further managed transition to enterprise

system with Click-soft and Sales force

(Jun’2015-Aug’2017)

Lead agile project deliveries for PMS, BARCINDIAs proprietary Panel Management System, a complete lifecycle including customizations and further managed transition to enterprise system with Click-soft and Sales force

pattern matching and AI, to help raise

real-time alarms for black/freeze frames

and service failures, for over 100 IPTV

signal reception at DR site, saving approx.

9 man-hours for the day in manual

checks. (Dec’2013-June’2015)

Developed, IPTV Monitoring system using pattern matching and AI, to help raise real-time alarms for black/freeze frames and service failures, for over 100 IPTV signal reception at DR site, saving approx. 9 man-hours for the day in manual checks.

Managed end to end development and

delivery of BMS, Broadcast Management

System for creating automated schedules

for Play-box and Harris Automation

Servers. (Oct’2011-Aug’2013)

Managed end to end development and delivery of BMS, Broadcast Management System for creating automated schedules for Play-box and Harris Automation Servers.

Team lead for strategic initiatives

including Metarule transition project and,

• Managed RPD end to end project

delivery.

• Played a key role in expediting the

development and go to market delivery

of BI App meant for creating BARCINDIA’s

proprietary crosstab analytics and

licensing software critical for releasing .

Respondent Level data

processing and licensing service for elite

customers who really want to do the

weightlifting and analyzing raw data

(Jan’2016-Mar-2016)

• Lead BARCINDIA’s website and app’s CMS

development.

• Managed timely releases of BARCINDIA’s

mobile application requirements.

to

transform EPG XMLs and Transmission

Logs for daily program matching.

Delivered end to end process flow for daily data processing from Big Data Lake.

On time delivery of bi-weekly data insights across screens, including Smartphone, TVs, and Tablets.

Supervised Machine learning model for content genre classification.

Prepared robust data validation measures and outlier handling methodology.

Grid Design for ascertaining audiences economic indicator index.

Universe estimations for stratified sample selection and Weighting.

OOH product ideation, conception, and end to end delivery.

Launcher Recommendations for STB launcher and integrated in-app segments.

Team lead for strategic initiatives including Metarule transition project and,

Managed RPD end to end project delivery.

Played a key role in expediting the development and go to market delivery of BI App meant for creating BARCINDIAs proprietary crosstab analytics and licensing software critical for releasing BI2018 study.

Lead BARCINDIAs website and apps CMS development.

Managed timely releases of BARCINDIAs mobile application requirements.

Assisted resource planning, software and database design of LMS, Library Management System for keeping track of Library issue/receipts, as well as ingested and ODTV content.

Developed scheduling system to take care of daily slot planning saving an entire shift i.e., 8 man-hours.

Managed in-house BMS system used by scheduling-team for Processing Transmission Logs,

Created FPC generation module to transform EPG XMLs and Transmission Logs for daily program matching.