Silk and Sparkle is a design house since 2015, known for its high-end-quality Indian wedding and formal outfits. The team aims to provide clients with their dream outfits to make their wedding/functions a unique and unforgettable experience. - Develop, manage and implement creative, effective and successful Digital Marketing plans for the Silk and Sparkle Products. - Drive and deliver unique product / brand positioning through innovative means leading to a strong customer association, with on the Online / Digital platforms. - Identify the scope and work towards improving the usability, design and content leading to consumer conversion at the company website. - Create and execute Integrated Marketing Campaigns across all digital platforms for customer engagement and brand/ product recalls - Responsible for planning and budgetary control of all digital marketing initiatives.