About Me

I am a UI/UX designer with over 22 years of experience across numerous verticals and organizations ranging from small startups to global fortune 500. I advocate for user centered design based on user empathy, UX research; user empathy, creative cr...0. I advocate for user centered design based on user empathy, UX research; user empathy, creative cross team collaboration; design pattern libraries, and other considerations that support the design and delivery of optimized user experiences.

I’ve held various roles in UI/UX including Senior Designer, Architect and Director where I’ve designed and architected UI/UX (“UIX”) systems for internal and external clients, B2B and B2C, direct consumer facing applications and large enterprise SaaS application platforms.

I’ve been described as a passionate and driven UIX designer who often exceeds expectations in fast paced, multi-project environments; is committed to delivering great user experiences; is an enthusiastic and creative collaborator; is sensitive to business goals; has a strong ability for conceptualizing and communicating ideas; is an  effective project and team leader; and enjoys continuous learning and improvement.

In recent roles, my focus has been on designing and improving the UX design lifecycle which includes requirements gathering; cross team collaboration; identifying and solving problems, ideation and conceptualizing UI/UX designs via hand sketching, wireframes, HiFi mockups and HTML/CSS/jQuery prototypes; building and maintaining style guides and design pattern libraries; developing usability tests and leveraging UX research.