Shaping new Application Platform which itself has more then 12+ services including Video-Conferencing, Audio-Conferencing, Meeting Manager and many More. Used both quantitative and qualitative data to solve problems. Responsible for User research, Information Architecture. Interaction & visual design Prototyping and user testing across Web & mobile applications. Collaborated with Stakeholders, Product Managers, engineers, Business Partners to help define the product requirements & road map

Review current product and provide design solutions to solve user needs and business challenges through User Research, Interaction Design, Visual Design, Prototyping Responsible for all UI design decisions to create visually stimulating and Delightful designs for desktop, mobile and other supportive devices. Create sketches, wire-frame and mocks to communicate user flows and Interaction to development Team. Social Media creative to promote the marketing campaign. Print Media creative and advertisement for the promotion of the brand.

Medex Supply top name in medical, surgical, and healthcare supplies. Create all Branding and Marketing collaterals for exhibitions. Collaborate directly with design director, art director and project managers. Create wire frames and prototype for website and web applications.

Working at Fashalot was an estimable experience. I have enhanced myself in understanding the broad spectrum of design, thinking about the limitations and asking the right questions.

Deliverables: Quantitative & Qualitative Test, User Research, User Testing, Personas, Wire Framing, Journey Map, (Low and Hi-fidelity), User Interface, Prototyping.
Earlier the app bounce rate is very high and company is not able to retain there old customers due to its bad UI, Irrelevant content, Lack of usage. Based on the interviews with participants and researchers, we have devised a definite pattern. It symbolizes the young people to use this app if it fits into their lifestyle and schedule. And company revenue increased 12% and get app installs more then 10,000 in a month.