About Me
A Principal Business Systems Analyst at Theorem India, a leading provider of Digital Marketing Solutions. I have a major role of creating, mapping and creating campaigns calendars and assigning milestones Marketing Campaigns with an extensive knowled...
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Description
Workedas a campaign BSAand production analyst- manage multiple brands in the pharmaand retailsector. Daily activities include requirements gathering, creating technical specs, end-to-end campaign creation and deployment in Neolane, dream tool, unit testing, System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution as related to marketing campaigns and reporting, including campaign tests, waterfall review. Building and running of Production Campaigns on a Timely manner in Neolane Campaign tool and also QC of the output Generated by Neolane and Production Team.Extracting the data through ETL process and loading the data into Unica campaign, running flowcharts, segmentation, data governance and load the data into UNIX server then deploy.
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