Clipy is an online marketplace for Laundry. This is developed for middle east market.

Led the entire technology initiatives for Twinning platform

Created an end-to-end e-commerce platform from scratch using microservices and headless commerce architecture.

Designed the architecture with high scalability and availability supporting UAE, KSA, Kuwait, Bahrain and Oman

I was leading the e-commerce mobility technologies.

• Leading the mobile e-commerce / omni-channel initiatives for the group

• Delivered multiple projects across territories focusing on user experience, quality and within budget

• First member of the offshore development centre in Bangalore which has grown to presently 100+ team members

• Managed external vendor relationships for couple of projects

• Was part of building the following e-commerce sites

• http://www.lifestylestores.com/

• http://www.maxfashion.in/

• http://www.shoemartstores.com/ae/en

• http://www.centrepointstores.com/ae/en

I was leading the technology and was also the core founding member in Sourcebits.