Worked as a Product Manager for customer facing mobile commerce native iOS and android application for US and UK customers with a customer base of more than a million. Developed the mobile app from scratch following agile methodology and divided the product features into 3 sprints of 4 weeks each. Played a key role in designing the Mobile App UI/UX and worked with BAs to define/document requirements. Used G Suite for collaboration. App complemented the ecommerce website of Shop LC and TJC having functionality like 1$ Rising Auctions and Live TV shopping. Used Firebase analytics to track Mobile app activity and defined key KPIs. Coordinated with 8 different teams sitting in India, Indonesia, US and UK. API based integration with different platforms majorly Hybris, Demandware, AMS (internal) and Silverpop. Used AWS servers, API gateway for security and Pub Nub for Rising Auction functionality.

Build mCommerce app from scratch for US and UK audience having features like Fixed Price Catalogue, Rising Auctions, Live TV streaming and Virtual Try it on.

Smart TV app in Android TV, Apple TV, Roku and Tizen OS

Build Datawarehouse and Reporting using Power BI

Workflow tool which maps Well level processes and tracks them

Worked as a Project Lead in BI Modernization and Analytics project. Evaluated different BI tools like Tableau, Power BI, Qlik, SAS VA, Birst and SAP BO. Selected Power BI as a final tool based on different parameters. Handled a team of 9 members, assigned work and ensured continuous delivery. Implemented a DW which brings the data from different locations like US, UK, China, Bangkok etc. Built a Data Model for Sales and Marketing and enabled Self Service BI using Power BI which connects with this Data Model. Developed a Real Time Host and Sales Dashboard and received appreciation from senior management. Rolled out more than 25+ Reports and Dashboards in 6 months and continuous enhancement of the Data Model to improve self-service capabilities Project implemented in 7 months for both US and UK, received appreciation from senior management. Migrated Cable BI reports/dashboards to Power BI from Insights.

Worked as a Sr. Business Analyst and Project Lead for Marketing Automation project which is used for Mutli Level Campaign Management in VGL. Implementation of IBM Unica in VGL subsidiaries in US and UK. Worked in Unica integration with Silverpop and upgrade of IBM Unica version from 9 to 10. Assisting Business in new Campaign Design and automation involving complex business logic. Worked in Integration of IBM Coremetrics with Unica and created Segments in Coremetrics which were used in Unica. Executed Customer Segmentation dividing all the customers of Shop LC into 7 Different Ranks. Customer Service used this ranking to route calls to agents and maintain queue. Handled Email Reputation building during initial implementation and Silverpop upgrade. Implemented Transactional/Triggered mails using IBM Unica.

Worked in Hybris hmc, product, wcms, admin, import and custom cockpits as Business Analyst. Part of core testing team during Hybris Launch. Prepared and executed test cases across ecommerce functionality like Login, Product Listing, Product Detail, Cart, My Account, Rising Auction, Live TV etc. Pub Nub implementation in Hybris to improve overall site performance. Added excel import feature in Auction cockpit which improved Rising Auction Scheduling. Daily saved 4 hrs of operational work. Good understanding of Hybris OCC APIs and OCAPI of Demandware used in Mobile App integration. Transactional Emails and Push Notification implementation in Hybris and Demandware. Additions in Hybris and Demandware CMS platform which was used for Content Management in Mobile app.

Worked as a Business Analyst in the implementation of IBM Coremetrics Tag Implementation and Auditing for the right Parameters. Created Reports using Explore Attributes and gave hands on to business users. Handled configuration settings and Administration of IBM Digital Analytics

Worked as a Business Analyst for Sales and Profitability Report of Cable Providers broadcasting VGL TV Shopping channel Shop LC 24x7 in US. Implemented complex allocation of Sales to different Cable Providers which Broadcast VGL TV shopping Channel in US. Requirement Gathering and documentation of .Net Application which was used to enter Cable Providers, Zipcodes, Agreements and other data.