The redesign of the Sportclub website is focused on improving the usability of the site from the search for an activity to the request for web shifts in a simple way for training classes.

For the development of the project, it was necessary to investigate from scratch all the particularities of the cyclists' environment, a sector that had an interesting increase in users during the Pandemic and in many cases changed the mode of use in each user.

The duration of the development of the project was 4 months and research techniques such as surveys and qualitative interviews were used to know as accurately as possible the profile of traditional and new cyclists, since each profile logically presents different points of view from the use of bicycles. of the bicycle to the route and/or path used to circulate.

The research tools used were (for Pandemic reasons) Zoom, Optimal Workshop, phone calls and Google Forms. The ones used to design the different stages and prototype were Balsamiq, Whimsical and Figma.

The deliverables were completing various stages, representing in the most faithful way possible the journey of a real product.

They contacted me to redesign the brand project for the Restaurant located in Puerto Madero, Buenos Aires, Argentina. The work consisted of taking photographs of the premises and the dishes, to generate content on social networks and the website.

They contacted me to redesign the brand project for the curtains and fabrics store located in Buenos Aires, Argentina. The work consisted of taking photographs and videos of the products, to generate content on social networks. Subsequently, work will be done on the redesign of the website.