About Me

• 5 years of experience in Email & Affiliate Marketing.
• Working on cloud-based marketing platform like Cheetah mail, Silver-pop,
• Good HTML knowledge
• End-to-end understanding of Email Marketing / ..., Silver-pop,
• Good HTML knowledge
• End-to-end understanding of Email Marketing / Execution / Reporting.
• Creating segmentation strategies, A/B testing of subject lines.
• Creating segmentation strategies for Openers & Non-Openers.
• 5 years of experience in Email & Affiliate Marketing.
• Working on cloud-based marketing platform like Cheetah mail, Silver-pop,
• Good HTML knowledge
• End-to-end understanding of Email Marketing / Execution / Reporting.
• Creating segmentation strategies, A/B testing of subject lines.
• Creating segmentation strategies for Openers & Non-Openers.
• Handling end to end operations for the group which includes Email deployments, SMS Deployments, Browser, APP Notifications, GDN/GSP
• Daily coordination with ESP and SMS vendors for daily deployments and their respective performance.
• Creating MIS for performance reviews for the HOD’s and contributing ideas for enhancing performance.
• Coordination with internal/external stakeholders for creatives and full campaign set up
• HTML the creatives for the campaigns
• A/B testing for SMS & Email campaigns.
• Responsible for checking the health status of Group Domains & IP’s and take corrective actions wherever required.
• Adhering to all the required processes, checklist and service levels
• Flagging any potential risk to the organization during operations
• Ensuring full Accountability for resolving client issues and escalating to the person responsible to the point of resolution