SEO & SEM Specialist

Key Skills- Link building, Traffic monitoring, Market analysis, Web hosting, Content knowledge, SEO tools, Google analytics, Google adwords, PPC advertising, Internet brand marketing, Pay per click, SEM, Excel, Content marketing Experience- 2-3 yearsLocation- KolkataSalary- As per performance
 Responsibilities and Duties:

• Analysis and Implementation of the latest Search Engine Optimization (SEO) On-page & off-page techniques.
• Performing Keyword Research, Competition Analysis, Ranking reporting etc. Meta tag Creation and Content modification on the website.
• Should be able to perform Content marketing aspects such as blogging to promote clients Undertake the different Link Building activities such as classified listing, Business Listing, Social Media Promotions etc.
• Excellent communication (spoken and written) skills
• The candidate is able to handle and manage Google Ad word Campaign Account.
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling
• discrepancies.
• Optimize copy and landing pages for search engine marketing

• He should be a fast learner and should adapt to the process fast.
• An internet Savvy, who reads, understands and evolves in tune with the latest SEO industry
• Should have a heavily research-minded personality
• Should have a strong understanding of internet browsing
• Should be able to work both independently and as a part of the team