SENIOR DATA ANALYST

• Drive ASO for assigned titles, including testing and optimization of icons, screenshots, app descriptions, and keywords

• Track/analyze results to identify optimization opportunities to increase conversion and new users

• Offer advice and stay current on store guidelines to improve discoverability, while also making recommendations to our marketing teams based on sound analytics

• Identify and report actionable insights to internal stakeholders, suggest recommendations and influence the direction of the business by effectively communicating results

• Work closely with game designers, analysts, artists, marketing teams, and external agencies to reach a common goal

• Conduct competitive analysis and research, staying on top of all the consistently evolving ASO landscape

• Execute Link Building activities; Liaising with link building stakeholders to ensure alignment with on-page efforts, supervising the implementation of agreed-upon strategies and ensuring that guidelines provided by the manager are upheld

• Perform keyword research and competitive analysis

• Understand and implement technical SEO audits and changes

• Develop, test, analyse new SEO strategies; problem solve SEO issues