Role Description

This is a full-time on-site role for a Head of Digital Marketing at Shaye India. The Head of Digital Marketing will be responsible for developing and implementing digital marketing strategies, managing social media marketing campaigns, optimizing lead generation efforts, and analyzing web analytics to drive effective marketing initiatives. He/She will manage a team of employees as well as manage an external agency providing digital marketing services in an effective manner to deliver a target ROAS agreed with management every month. He/She will coordinate the pricing, promotion, production and launch calendar of products with all relevant stakeholders internally as well as with all external agencies to achieve the sales objectives of the Company. He/She will also adopt best and latest marketing techniques and technology related practices to keep the User buying experience on the brand website among the best in class in the industry.

Qualifications

• Marketing and Digital Strategy skills
• Social Media Marketing expertise
• Knowledge of Marketing related to Women’s Western Wear
• Experience in Web Analytics
• Strong analytical and problem-solving abilities
• Excellent communication and leadership skills
• Ability to lead a team and work with external stake holders
• Ability to coordinate with senior management in production, merchandising and other departments to achieve goals of online sales.
• Proven track record of driving successful digital marketing campaigns

Requirements

• Bachelors Degree in Technology/marketing/designing
• At least 8 years of relevant online marketing/PPC/SEO related experience
• Experience in leading teams and working with external agencies