We are seeking an experienced Adobe Target Specialist to lead and execute personalization, A/B testing, and optimization strategies using Adobe Target. The ideal candidate will have a deep understanding of user behavior and the ability to turn data into actionable experiences that drive engagement and conversion across digital properties.

Mandatory Skills:

adobe target - designing, implementation(HTML, CSS, javascript), managing adobe analytics-basics(reporting tools)

basic knowledge on AEM and auidence manager

Knowledge of Adobe Target APIs and implementation strategies (Form-based Experience Composer and VEC)

Key Responsibilities:

• Design, implement, and manage A/B, multivariate, and personalized tests using Adobe Target.

• Collaborate with UX, analytics, marketing, and development teams to define testing hypotheses and success metrics.

• Analyze test results using Adobe Analytics and other reporting tools, and provide insights and actionable recommendations.

• Integrate Adobe Target with Adobe Experience Cloud tools (e.g., Analytics, AEM, Audience Manager) to create cohesive user experiences.

• Troubleshoot and ensure the proper functioning of test variations and personalized content.

• Stay up to date with Adobe Target capabilities and best practices to drive innovation in experimentation and personalization.

• Support tagging and data layer requirements in collaboration with the development and analytics teams.

Required Skills & Qualifications:

• 5–6 years of experience with Adobe Target and web experimentation.

• Strong understanding of A/B testing methodologies, personalization strategies, and conversion optimization.

• Experience with JavaScript, HTML, CSS, and browser debugging tools.

• Familiarity with Adobe Experience Cloud ecosystem (Analytics, Audience Manager, Launch, AEM).

• Knowledge of Adobe Target APIs and implementation strategies (Form-based Experience Composer and VEC).

• Excellent problem-solving skills and attention to detail.

• Strong communication and collaboration skills.

Preferred Qualifications:

• Adobe Target Business Practitioner or Developer Certification.

• Experience in retail, e-commerce, or consumer-focused industries.

• Knowledge of Adobe Customer Journey Analytics (CJA) or Real-Time CDP is a plus