Overview

I am looking for one person to build and run my personal revenue marketing engine.

You will turn my name, ideas, and IP into qualified conversations and signed work with CEOs, CHROs, and investors. This is an end-to-end role: strategy, content, funnels, and follow-through. Not a “post some content and report on impressions” job.

If you like seeing your work show up as calls, proposals, and deals, this is for you.

About Louis Carter

You will work directly with Louis Carter, Founder of:

• Most Loved Workplace® – workplace certification and employer branding
• Best Practice Institute – leadership and organizational development
• Workplacely – employee comment analysis and action planning
• Visipage – AI-built authority pages
• SPARK Product Score / Most Loved Products™
• AI career counselor phone bot

Louis is an organizational psychologist, author of In Great Company, and advisor to CEOs and leadership teams.

Role Purpose

Your job is to:

1. Build and run my personal marketing system
2. Create qualified conversations with CEOs, CHROs, and investors
3. Turn those conversations into paid work, including:
4. Advisory and coaching retainers
5. Most Loved Workplace® Growth Labs
6. Visipage / AI Authority Engine projects
7. Opportunities that lead to Most Loved Workplace® certifications

Key Outcomes (How We’ll Measure Success)

Within the first 90 days, you should be driving:

• A steady stream of qualified calls with CEOs, CHROs, and investors
• Signed work in at least one of:
• CEO/Investor advisory retainers
• Most Loved Workplace® Growth Lab engagements
• Visipage / AI Authority Engine projects
• Clear evidence that personal content is feeding MLW certifications

We will track:

• Qualified calls booked
• Proposals sent
• Deals closed and which activities led to them

Core Responsibilities

1. “Work With Louis” Revenue Funnel

• Create and maintain a clear “Work With Louis” page with 3 core offers:
• Advisory / CEO & Investor Counsel
• Most Loved Workplace® Growth Lab
• AI Authority Engine (Visipage)
• Shape simple, direct positioning and calls-to-action
• Set up and manage:
• Lead intake form and calendar
• Follow-up email/DM templates
• A simple system so no serious lead is dropped

2. LinkedIn as the Main Demand Channel

• Run my LinkedIn like a sales channel, not just a feed:
• Plan and draft 3–5 posts per week in my actual voice (direct, human, no fluff)
• Mix of:
• CEO-level insight on leadership, culture, and reputation
• Stories and lessons from Most Loved Workplaces
• Clear explanations of Visipage and the AI career counselor, tied to business outcomes
• Actively engage:
• Comment thoughtfully on posts by target CEOs, CHROs, investors
• Start real, targeted DM conversations (no mass blasts)
• Move people from content → DMs → calls → deals

3. Own My Personal Site & Online Story

• Make my personal site the authoritative hub for who I am and how to work with me
• Coordinate with developers on:
• Basic SEO and site structure
• Clean, clear copy that matches how I speak
• Simple technical items (key pages, schema, internal links)
• Ensure my site, LinkedIn, and Visipage authority pages all tell one clear, consistent story

4. Package and Help Sell Our Offers

Turn my ideas and IP into simple, usable sales assets:

• One-pagers for each core offer
• Short, direct slide decks as needed
• Brief email and DM scripts for outreach and follow-up

Your job is to make it easy for a CEO/CHRO to understand:

• What I do
• Why it matters
• What it costs (at least ballpark)
• What happens next

5. Use Existing Assets as Proof

Work with existing assets and turn them into leverage:

• Most Loved Workplace® lists
• Client stories and case studies (where permitted)
• Media features, podcasts, and interviews

Use these as:

• Strong LinkedIn posts and hooks
• Proof points on the website and “Work With Louis” page
• Credible reasons for people to respond and book a call

Who You Are

Experience

• You have already helped at least one founder, consultant, or executive generate real business from:
• LinkedIn
• Thought leadership content
• Simple, focused funnels (not bloated marketing automation)
• You understand B2B buyers at the senior level (CEOs, CHROs, investors), not influencers or consumer brands.

Skills

• Strong writer who can:
• Listen to how I speak and write in that voice
• Create direct, clear copy for posts, pages, DMs, and simple decks
• Comfortable taking the lead on:
• Content planning
• Social media direction (including suggesting video concepts)
• Coordinating basic web and SEO work with developers

Mindset & Working Style

• You like being judged on outcomes, not vanity metrics:
• Calls booked
• Deals created
• Revenue influenced
• You execute:
• You plan just enough, then ship
• You can work independently without a big team
• You move quickly and close loops — you don’t let leads sit

Engagement Details

• Time: ~20–30 hours per week to start
• Duration: Ongoing engagement if we work well together (initial 1–3 month phase, then continue)
• Location: Remote, with regular overlap with US Eastern Time
• Category: Marketing Strategy / Revenue Marketing
• Relevant Skills:
• Internet Marketing
• Social Media Marketing (especially LinkedIn)
• Content Writing and Positioning
• Marketing Strategy
• Simple Funnel and CRM thinking
• Basic SEO / digital marketing coordination

How to Apply

Please send:

Short Note (no templates)

1. In 300–500 words, share:
2. One founder/exec you have helped
3. What you did for them
4. What changed in terms of pipeline or revenue
5. How you would approach this role for me and what you expect to change in my pipeline and revenue in the first 90 days

2–3 Work Samples

1. Links to any of the following (ideally tied to real outcomes):
2. LinkedIn profiles or posts you’ve driven that led to real business
3. “Work with me” or founder offer pages
4. Simple funnels or sequences you designed that produced qualified calls or deals

Writing Test (Very Short)

1. Rewrite this line as if it’s the opening of a post from me (1–2 sentences):

“Most companies talk about culture as marketing. I care what employees say when the cameras are off.”

• I am looking for someone who wants to own this function, move fast, and help turn my name and IP into a consistent, meaningful revenue stream.