Graphic Designer & AI Content Creator

Role Type: Full-time

Department: Marketing & Product

Reports To: Marketing / Product Lead

About Cedarwood

Cedarwood Eduventures Pvt Ltd is building innovative after-school learning programs

that help children develop 21st-century skills such as creativity, communication,

collaboration, and critical thinking. Our programs combine engaging learning

experiences with strong design and storytelling to connect with parents, schools, and

students.

Role Overview

We are looking for a creative and digitally savvy Graphic Designer who can design

compelling visuals and create engaging reels and short-form video content for social

media.

The role combines design, storytelling, and AI-driven content creation to help showcase

Cedarwood’s programs and grow our digital presence.

You will work closely with the marketing and product teams to transform ideas into

impactful visuals, reels, and social media content that resonate with parents and

students.

What You’ll Do

�� Design & Visual Communication

● Create posters, brochures, banners, and social media creatives for marketing

campaigns.

● Design visuals for courses, workshops, and educational programs.

● Maintain consistent brand identity across all design materials.

�� Reels & Video Content

● Edit and produce Instagram Reels and short promotional videos highlighting

Cedarwood activities.

● Brainstorm creative ideas and write scripts for reels and social media videos.

● Combine real footage, graphics, and storytelling to create engaging content.

�� AI-Powered Content Creation

● Use AI tools to create avatars, animations, and video content.

● Experiment with new creative formats and trends in AI video production.

�� Social Media Content

● Work with the marketing team to post content across Instagram, Facebook, and

relevant Facebook groups.

● Contribute ideas to increase engagement and grow followers.

�� Marketing Support

● Design presentations, pitch decks, and sales collateral for partnerships with

schools and parents.

● Create infographics, icons, and educational visuals.

Skills We’re Looking For

● Strong design skills using:

○ Adobe Illustrator

○ Photoshop

○ Canva

○ Figma (preferred)

● Video editing tools such as:

○ CapCut

○ Premiere Pro

○ After Effects (bonus)

● Familiarity with AI tools for video and content creation.

● Understanding of:

○ Social media design

○ Visual storytelling

○ Typography and layout design

Bonus Skills

● Illustration or character design for kids.

● Motion graphics or animation.

● Experience working with education or children’s brands.

Key Performance Indicators (KPIs)

● Quality and creativity of design output.

● Timeliness of delivery against deadlines.

● Contribution to successful marketing campaigns.

● Consistency in brand identity.

● Feedback from marketing, product, and leadership teams.

Personal Attributes

● Creative and detail-oriented.

● Ability to understand educational concepts and translate them visually.

● Strong collaboration and communication skills.

● Ability to handle multiple projects simultaneously.

Success in This Role

You’ll succeed in this role if you:

● Create engaging designs and reels that attract parents and students.

● Contribute ideas that increase Cedarwood’s social media reach and followers.

● Bring creativity, speed, and strong visual storytelling to the team