Job Description: D2C Performance Marketer

About the Role:

We’re seeking a data-driven and results-oriented “Performance Marketer” to lead our paid acquisition

efforts across platforms. You’ll be responsible for planning, executing, and optimizing ad campaigns to

drive growth, revenue, and ROI for our D2C brands.

Key Responsibilities:

● Own and drive growth for assigned product categories, taking end-to-end accountability for

performance

● Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta

(Facebook & Instagram), YouTube, and other relevant channels

● Monitor and optimize campaigns for CAC, ROAS, CTR, CVR, and other key metrics

● Coordinate with graphic designers, video editors, and content teams to get timely creative assets

ready for campaigns

● Propose monthly budgets, forecast outcomes, and allocate spends effectively across channels

● Ensure delivery on monthly sales and revenue targets through campaign performance

● Conduct A/B testing, audience segmentation, and funnel optimization to improve results

● Generate insights from campaign data and prepare performance reports with clear, actionable

recommendations

Required Skills & Experience:

● 4+ years of experience in running and scaling paid ad campaigns for D2C or e-commerce brands

● Deep knowledge of Google Ads, Meta Ads Manager, and YouTube advertising

● Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Pixel, and UTM tracking

● Strong analytical skills and comfort with performance dashboards and Excel/Sheets

● Experience with remarketing, dynamic ads, and conversion tracking

● Ability to manage budgets, forecast results, and meet aggressive growth targets

Nice to Have:

● Hands-on experience with platforms like Pinterest Ads, LinkedIn Ads, or native advertising

networks

What We Offer:

● A high-impact role in a mission-driven company

● Creative and collaborative work culture

● Competitive salary

● Opportunity to scale campaigns for products powered by nature & science

Assessment: will be shared later

Work Mode Work from Office (onsite), Hyderabad

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