Job Title: In-House Performance Content Creator (D2C – Health & Wellness)

About Client

Client is a fast-growing D2C wellness brand powered by clean, plant-based,science-backed products.

Role Overview

We are hiring a dynamic, expressive, and performance-driven In-House Content Creator to become one

of the faces of our brand.

Thisis not a casual influencer role.

You will create high-volume short-form content designed for:

● Instagram Reels

● YouTube Shorts

● Paid Meta Ads

Your content must be built forscroll-stopping hooks,strong retention, persuasion, and conversion.

You will be fully supported by a dedicated videographer and editor.

Your primary responsibility is on-camera delivery,storytelling, and high-volume execution.

Production Expectations

Thisis a high-velocity role.

Expected output:

● 5–8 short-form videos pershoot day

● 20–30 performance-ready creatives per week

● Multiple hook variations perscript

● Batch shooting to maintain a continuous creative pipeline

Content here is produced, tested,scaled, replaced, and iterated continuously.

Comfort with volume and repetition is mandatory.

Key Responsibilities

1. On-Camera Brand Representation

● Be a consistent on-screen face across Reels, Ads, and Short-form content

● Deliver confident, engaging, and persuasive scripts

● Build relatability and trust within the first 3 seconds

2. Performance-Oriented Content Creation

Create structured short-form videos including:

● Problem → Solution formats

● UGC-style testimonials

● Product demonstrations

● Objection-handling scripts

● Before/after or routine explainers

● Trend-based content

● Product/ingredient explanations

● Paid-ad-first creatives

You must understand what makes people stop scrolling.

3. Hook & Retention Focus

● Deliver strong scroll-stopping hooks

● Shoot multiple hook variations for testing

● Adapt tone for different audience awarenesslevels

● Execute scripts with clarity and conviction

4. Collaboration & Execution

● Work from structured creative briefs

● Collaborate closely with marketing and performance teams

● Participate in launch shoots, testimonials, and live sessions

● Improve delivery based on performance feedback

What Success Looks Like (First 3–6 Months)

● 80–120 short-form creatives produced per month

● Multiple creativesscaling successfully in paid ads

● Strong hook performance and retention

● Consistent pipeline preventing creative fatigue

● Improvement in CTR from creator-led content

Required Skills & Experience

● Confident and expressive on camera

● Natural delivery and storytelling ability

● Fluent in English + Hinglish (regional language is a plus)

● Familiar with Reels & YouTube Shortsformat

● Comfortable working in high-output environments

● Able to follow structured briefs and also improvise when required

Good to Have

● Experience as a UGC creator, influencer, or brand face

● Understanding of Meta ad formats

● Familiarity with hook testing and performance-driven scripts

● Passion for wellness, healthy lifestyle,supplements

What We Offer

● Performance-based content bonus

● Dedicated videographer + editorsupport

● Premium access to products

● Clear growth path into senior creator/ creative strategist roles

● Fast-growth, execution-focused environment

How to Apply

Please share:

● Your Instagram / YouTube handle

● 3–5 short-form videosfeaturing you speaking to camera

● A 30–60 second intro video answering:

○ If handed one of our products, how would you introduce it in an engaging way?

○ Why would you be a strong fit as the face of our brand?

Don’t restrict yourself to the above - add anything engaging