Job Description :

Job Title -Digital Marketing Executive (Organic Lead Generation)

Location: Ahmedabad (Onsite)

Industry: IT Services, AI & ML

Experience: 1+ Years

Budget - As per market standards 

We are looking for a result-driven digital marketing executive who has hands-on experience in generating qualified leads through organic marketing strategies. The ideal candidate should have strong knowledge of SEO, SMO, SEM, content marketing, and digital growth strategies to help expand our brand presence and drive business opportunities in the IT and AI/ML domain.

Key Responsibilities

- Generate high-quality B2B leads through organic digital marketing channels.

- Plan and execute SEO strategies to improve website rankings and organic traffic.

- Manage and optimize SMO activities across LinkedIn, Instagram, Facebook, X, and other relevant platforms.

- Create and execute content marketing campaigns to enhance brand visibility and engagement.

- Conduct keyword research, competitor analysis, and website audits.

- 

Monitor website performance using tools such as Google Analytics, Google Search Console, and SEO  platforms.

- Support SEM campaigns and optimize paid marketing efforts when required.

- Create engaging blogs, social media content, case studies, and marketing collateral.

- Build backlinks and implement white-hat SEO practices.

- Track campaign performance and prepare regular reports with actionable insights.

- Collaborate with sales and business development teams to align lead generation efforts with business goals.

- Stay updated with the latest digital marketing, AI, and technology trends.

Required Skills

- Strong understanding of SEO (On-Page, Off-Page, Technical SEO).

- Knowledge of SMO, content marketing, and organic growth strategies.

- Understanding of SEM and Google Ads fundamentals.

- Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools.

- Knowledge of lead generation funnels and conversion optimization.

- Strong content writing and communication skills.

- Ability to analyze data and make data-driven marketing decisions.

- Familiarity with IT Services, Software Development, AI, and Machine Learning industries is preferred.