As a Digital Marketing specialist at optimhire, you will be at the forefront of crafting and executing innovative online campaigns that drive brand awareness and generate qualified leads. You will collaborate closely with cross‑functional teams—including product, design, and sales—to align marketing strategies with business objectives, ensuring a cohesive brand voice across all digital channels. The role offers a dynamic, fast‑paced environment where data‑driven decision‑making is encouraged, and continuous learning is supported through access to the latest tools and industry insights. You will have the opportunity to experiment with emerging platforms, analyze performance metrics, and refine tactics to maximize ROI, directly contributing to the company’s growth and market positioning while building a robust professional portfolio in a supportive, collaborative setting.

Requirements:

• Basic understanding of digital marketing concepts and strategies, with a focus on social media, SEO, SEM, and email marketing.
• Familiarity with analytics tools such as Google Analytics, Google Ads, and social media insights platforms.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Cloud) and basic graphic design skills.
• Strong written communication and storytelling abilities to craft compelling copy.
• Ability to work independently and collaboratively in a team environment, demonstrating adaptability and a proactive mindset.
• Analytical thinking with the capacity to interpret data and translate insights into actionable recommendations.

Roles and Responsibilities:

• Develop and implement integrated digital marketing campaigns across search, social, and email channels to achieve lead generation targets.
• Conduct keyword research, on‑page SEO optimization, and manage paid search initiatives to improve visibility and traffic.
• Create, schedule, and monitor engaging content for social media platforms, ensuring consistent brand messaging.
• Analyze campaign performance using analytics dashboards, generate reports, and provide data‑driven recommendations for optimization.
• Collaborate with the design team to produce visual assets that enhance campaign effectiveness and brand cohesion.
• Stay updated on industry trends, emerging platforms, and best practices to continuously innovate marketing approaches.
• Assist in managing the marketing budget, tracking expenditures, and ensuring cost‑effective allocation of resources.

Budget:

• Maximum Budget: ₹600,000 INR (per year)
• Job Type: payroll
• Experience Range: 0–2 years