General Mills Natural Organic BusinessOverview. Data: - AOD, SPINS, Nitro | Tool: - Tableau | Role: - Business Analyst cum Developer Objective of the project was to understand complete Natural Organic category health. Focus was to address important questions related to consumer, trends, volume, competition.

Data: - Syndicated Nielsen Database | Tool: - Tableau | Role: - Business Analyst cum Developer

The objective of the project was to understand Business health and its drivers. It provides indepth understanding on measuring brand performance, Growth drivers (Baseline and Incremental Sales), Pricing, Distribution and Velocity, Promotion, Competitions. This project was one of the key projects which answers 80 % of questions – What, How, Why

Data: - Syndicated Nielsen Data | Tool: - Tableau | Role: - Business Analyst cum Developer

Monitor Retailers pricing. To protect brand image by avoiding unseemly discounting, which lowers the value of the product in the customer’s eyes. It gives manufacturers a valuable yardstick for assessing price across retailers; and helps in tracking Average Price and when it drops below MAP.

Objective of the project was to understand complete Natural Organic category health. Focus was to address important questions related to consumer, trends, volume, competition. SWOT analysis was introduced as means to capture the most important strengths, weaknesses, opportunities and threats in the category.

The objective of the project was to understand category health, including internal and external influences. It provides in-depth understanding of baseline and incremental sales and drivers. Baseline sales drivers can include things like regular price, new item, distribution. By looking at the changes in baseline sales driver results, we can determine how these changes influenced sales. Same applies to Incremental sales drivers which include changes in TPR price, promotion sales volume, and changes in display activity.