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About Me
Data Scientist with eight years of commercial experience in solving business challenges using data-driven approaches. Involved in conceptualizing, designing and building industrial-scale analytical systems. Engage...
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Positions
Portfolio Projects
develop personalised services for the online customers of an Automobile major
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Built machine learning models. Design cloud infrastructure and data pipelines. Integrating the solution with the existing system. Describing A/b test plan
Description
Contributed to a 28% increase in sales for a major automobile client by redesigning their webpage with introducing personalized services for their online customers.
The end application was fully developed and deployed on Google Cloud platform and AWS.The batch data from the website was feed into Amazon S3 and it was then transferred into Google Cloud Storage for further processing. Mainly, data processing was done in two phases: Batch Processing and Real-Time Processing. The batch pipeline was created to train the model on historical data and Real-Time Pipeline was created for analyzing the online customers' data and predicting the most preferred car models for customers in near real time. The full application was developed within a container using Docker.
Show More Show LessResource optimisation for online orders - Linear Programming
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Building algorithms Deploying the same on production environment
Description
Theapplicationwasbasedontwomodels:OrderPredictionModelandResourceOptimisationmodel.
Order Prediction Model:
Orders data (by day and slot) was collected for the last many years from the client. In addition, few other macro-economic attributes (like weather/events near the store location) were collected which would have influenced intake orders in past. A time-series analysis was performed to get future orders'count.
Resource Optimisation Model:
The objective function of this optimization problem was to maximize the online intake orders and the constraints were defined considering limited resources including labor hours, storage capacity in orders provisioning area. Linear programming model was used as a solution for this problem statement.
Show More Show LessTopic modelling and customer sentiment analysis
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Model development Data preprocessing
Description
The E-commerce client wanted to know more about common concerns faced by their customers on regular-basis. They provided big dataset of all customers' reviews for last 1 year. In addition, overall customers' sentiments needed to be analysed.
Theanalysisreportwasbasedontwomodels:Topic ModelandSentiment Analysismodel.
Topic Model:
Latent Dirichlet Allocation orLDA model is a kind of Generative Probabilistic Model consisting of a set of composites (documents) made up of parts (words). It was used to understand different abstract topics most frequently discussed by their online customers on the website.
Sentiment AnalysisModel:
Customer sentiments could be positive,negative or neutral. We tried to classify all individual comments into either of these three categories. As part of the analysis different supervised learning algorithms were evaluated and the model waschosen based on accuracy and reliability.
Show More Show LessUser journey analysis, Cross visitation, Affinity model, Market mix model
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Market analysis ML Model development Digital Marketing Campaign Management
Description
All different sports andApparel brands used to perform market analysis before launching any newproduct into the marketor to understand existing products' performances. Sometimes they also want to understand current users' reviews on the products already available in market.In addition, they need to decide on online advertising budget in different channels including Facebook pages, Youtube, Other websites.
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