Predictive Analysis is done to basically identify the important factors or variables that influence the measuring variable. In this project, Factor Analysis is done to identify the important factors that influence the profitability towards pre-merger acquisition in service industry. A set of techniques for finding the number and characteristics of variables underlying a large number of measurements made on individuals or objects.

A REPORT ON A Study of investor Preferences towards the pre-paid model of stock broking

This project is to understand investor preferences towards the Pre-paid Model of stock broking through detailed market survey was undertaken among investors in Hyderabad city in order to know the reasons for preference. It would also include study about the evolution and growth of brokerage firms. I would be considering various aspects which are key factors for the company growth i.e. Product, price, place, promotion and market share, project would also include the strategies adopted by LKP security in all the outlets relating to all the 4p‘s of marketing. The report would mainly be used by the managers to identify market opportunities and develop targeted promotion plans for various products sold under different categoriesThis project is to understand investor preferences towards the Pre-paid Model of stock broking through detailed market survey was undertaken among investors in Hyderabad city in order to know the reasons for preference. It would also include study about the evolution and growth of brokerage firms. I would be considering various aspects which are key factors for the company growth i.e. Product, price, place, promotion and market share, project would also include the strategies adopted by LKP security in all the outlets relating to all the 4p‘s of marketing. The report would mainly be used by the managers to identify market opportunities and develop targeted promotion plans for various products sold under different catego

This project is to understand investor preferences towards the Pre-paid Model of stock broking through detailed market survey was undertaken among investors in Hyderabad city in order to know the reasons for preference. It would also include study about the evolution and growth of brokerage firms. I would be considering various aspects which are key factors for the company growth i.e. Product, price, place, promotion and market share, project would also include the strategies adopted by LKP security in all the outlets relating to all the 4p‘s of marketing. The report would mainly be used by the managers to identify market opportunities and develop targeted promotion plans for various products sold under different categories.

This project includes all the details of the company in the area of research and various product and services of the LKP shares and also report the major strengths and weaknesses of the company so that it would help them to identify and determine the scope of the competitors which can help to determine better strategies to overcome the weak areas. In brokerage industry service is very important. So, I try to compare LKP service process with the competitor’s service process. We try to identify the number of competitors present in the market. Here, we try to analyze the competitor’s strategy.

This project would also contain an extensive study of various factors influencing the investment decision of investors and also to determine the investment pattern by collecting the responses from the investors with the help of questionnaire. This project documents the market research which was undertaken from 12th March 2013 till 1rd June 2013, which has gathered valuable insights on the various thought processes that go into the minds of the investors when they look to make a investment in the Pre-paid scheme. By tapping into these insights from the investors, LKP shares could mainly focus on those aspects of the product or services.

List of Illustrations

1. Factors look most, when investor invest in shares

2. Factors consider more, when investors invest in Pre-paid scheme

3. Investors interested in Pre-paid scheme

4. Trading Type

5. Factor Analysis