Wire framed a site for a Chinese client who specializes in iMedicine, which is when medicinal products are sold & used exclusively in the Digital Realm.
− Assisted in the compiling and Data farming of the results from a 2 week long Usability Test done to support this project.
− Designed and introduced a standard format for wire frames, Annotations & certain functions in the site.
− Art Directed the Visual Designer on the Font usage, the style of the page, spacing & many other facets.

Primary focus was on studying and using the product to see where the Usability fails were and then to give recommendations as to how they can be repaired.
− Designed over 15 new icons added to the product. A few were replacing current ones but the majority of them were for new additions.
− The iconography work was needed because the UI design changed drastically and so a new & original family of icons needed to be updated.
− Jumped in when and where design of any type was needed.

UX Wireframed the micro-site for dyson’s new hairdryer marketing campaign.
− Designed the micro-site for dyson’s new marketing campaign for their new hairdryer

dyson: UX & Web Design for their marketing micro-site for their newest hair dryer.
− Digital Citizen: UX/UI/IA/Web Design projects for multiple clients.
− Bare Necessities: Sr Designer for the re-design of their website.
− NBA: Production Artist for multiple online Ad Campaigns.
− Freelance projects include: The Wall Street Journal, Coty Inc., Calvin Klein, Century 21,
Ogilvy/CommonHealth, Morgan Lewis and The Episcopal Church of New York.
− Illustration and Retouching clients include: Coty Inc., (Calvin Klein, Steven Meisel, Vera
Wang, Kenneth Cole, Marc Jacobs, Net-A-Porter).

Worked with the digital team to help them get ready for the launch of the new branded site.
− Mostly production work, with tons of design work focused on imagery for the main feature elements of the site.