Advertising in business is a form of marketing communication used to encourage, persuade, or
manipulate an audience to take or continue to take some action. Most commonly, the desired
result is to drive consumer behaviour with respect to a commercial offering. Taflinger as
“Advertising is the non-personal communication of information usually paid for and usually
persuasive in nature about products, services or ideas by identified sponsors through the various
media." Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a
collective name for marketing activity carried out online, as opposed to traditional marketing
through print media, live promotions, Tv and radio advertisement.

The title of the project is Shadows and it is defined as a mobile app based on Internet. It majorlyfocuses on the freelancer business growth and their development where the fresh faces in theworld of business can sell their talent in the form of art, dance, singing, photography, etc. tothe relevant customer population by the means of our application and online transactionalprocedure Requirement Analysis. Connective networks is built on Android database usingandroid studio for the structural and design part of the main application.

Advertising in business is a form of marketing communication used to encourage, persuade, ormanipulate an audience to take or continue to take some action. Most commonly, the desiredresult is to drive consumer behaviour with respect to a commercial offering. Taflinger asAdvertising is the non-personal communication of information usually paid for and usuallypersuasive in nature about products, services or ideas by identified sponsors through the variousmedia. Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is acollective name for marketing activity carried out online, as opposed to traditional marketingthrough print media, live promotions, Tv and radio advertisement.