Subramaniam  C.

Subramaniam C.

18+Years Exp. in Program/Project Management, Eloqua, Salesforce, Pardot, Hybris, SFMC,Marketo

New Delhi , India

Experience: 18 Years

Subramaniam

New Delhi , India

18+Years Exp. in Program/Project Management, Eloqua, Salesforce, Pardot, Hybris, SFMC,Marketo

USD / Year

  • Start Date / Notice Period end date:

18 Years

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About Me

o    18+ years of expertise in end-to-end project ownership and executing projects right from inception till implementation and production support and ensuring deliverables within assigned time, quality & cost parameters, currently functioning ...

o    Lead senior business stakeholders through transformative activities, beginning with discovery through delivery of business value designed at streamlining business processes to achieve optimal performance

o    Understand client goals, create and execute strategies to exceed defined goals. Own, manage and grow digital channel strategies for clients.

o    Coordination right from onboarding the client and follow-ups until closure between client, sales and internal delivery team.

o    Collaborate with the Client Services teams to cross-sell and expand the foot print within existing clients

o    Initiated and Lead the CoE (Centre of Excellence) Program for eClerx Digital Service

o    Hands-on experience in all Omni Channel, Marketing Automation, Email, Social Media and display advertising, campaigns & CRM business processes & requirements; specific expertise with Eloqua 10, Salesforce Marketing Cloud,  Pardot, IBM Silverpop, Marketo

o    Expertise in Waterfall and Agile methodologies.

o    Lead assigned pre-sales team to develop winning proposals and solutions by providing clear direction and understanding of the business need/expectation

o    Manage the multi-million dollar Digital e-commerce Accounts

o    Strong ethics and commitment to excellence and customer satisfaction

o    Regular performance review of the accounts on all the onboarded clients.

ü  Planning email marketing campaigns and oversees each element of the campaign including creative development, data processing and analysis.

ü  Analyzes email responses including opens, clicks, subscription cancellations, failed emails, and analyze the next approach with appropriate recommendations.

ü  Testing and analysis of new customer segments, mapping out strategy based upon past email performance and marketing objectives.

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Portfolio Projects

Description

Perform hands-on solution design, solution architectures, architecture roadmaps, prototyping, proof-of-concepts, and development tasks as required in support of current and new assignments

Conducting business requirement & prototyping workshops with Business users to support tailoring of Salesforce.com applications.

Manage the Centre of Excellence Program for whole eClerx Digital and Conduct the technical session with various Digital tools

Act as SPOC (Single Point of Contact) my projects & keep maintain the time line for all deliverable

Meet published SLAs for incidents and problems along with team as needed

Implemented Lead Management, Account & Contact Management, Activity management, Opportunity and Pipeline management, Partner Relationship Management, Case Management, Campaign management.

Take a proactive and well planned lead on digital, digital marketing, and tele marketing projects, act as the glue sticking everything together

Taking ownership and accountability for your client base. Manage day-to-day operational aspects of a project and scope

Prepare for engagement reviews and quality assurance procedures

Build and maintain effective working relationship with key technology team members

Manage the migration projects from various digital marketing tools to Pardot and SFMC

Plans, implements, and tests trigger-based nurturing programs in Salesforce Marketing Cloud

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Description

Perform hands-on solution design, solution architectures, architecture roadmaps, prototyping, proof-of-concepts, and development tasks as required in support of current and new assignments

Conducting business requirement & prototyping workshops with Business users to support tailoring of Salesforce.com applications.

Manage the Centre of Excellence Program for whole eClerx Digital and Conduct the technical session with various Digital tools

Act as SPOC (Single Point of Contact) my projects & keep maintain the time line for all deliverable

Meet published SLAs for incidents and problems along with team as needed

Implemented Lead Management, Account & Contact Management, Activity management, Opportunity and Pipeline management, Partner Relationship Management, Case Management, Campaign management.

Take a proactive and well planned lead on digital, digital marketing, and tele marketing projects, act as the glue sticking everything together

Taking ownership and accountability for your client base. Manage day-to-day operational aspects of a project and scope

Prepare for engagement reviews and quality assurance procedures

Build and maintain effective working relationship with key technology team members

Manage the migration projects from various digital marketing tools to Pardot and SFMC

Plans, implements, and tests trigger-based nurturing programs in Salesforce Marketing Cloud

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Description

B2B Marketing Professional with comprehensive technical and Management
skillset and expertise in Eloqua Implementation with CRM data consulting and
configuration with maximum exposure in Analysis, Design, Testing, Development,
and Implementation of CRM Applications
• Handling the Client Service managers and client to understand their
requirement and come up with the right solutions.
• Experience in activities related to SFDC integrating with Eloqua Configuration,
Customization, Data Migration, and deployment of Campaign through Auto
synchs for large user groups.
• Extensive experience in Creating Nurture Campaigns, Program builders,
Program canvas, CDO's, Lead Scoring, Data tools, Website tracking, Reports,
Custom Reports, Email Services like creating Emails, Landing pages and Forms.
• Mentoring the team on the Project process and ensure them to follow on the same.
• Enthusiastic and adaptive of new technologies with Strong technical, analytical
and problem-solving skills.
• Assigningthe tasks, QA and responsible forerror-free deliverables.
• Analysis and design of the proposed solutions using industry best practices
and leading teams to develop enterprise CRM solutions.
• Experience in analysis of business requirements and proposal of solutions to
the business sponsors.
• Providing technical solutions that comply with the Eloqua platform governor limits.
• Implement and promoted the best practices including A/B Testing, data cleansing
to increase email and campaign engagements.

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Description

Perform hands-on solution design, solution architectures, architecture roadmaps, prototyping, proof-of-concepts, and development tasks as required in support of current and new assignments

Conducting business requirement & prototyping workshops with Business users to support tailoring of Salesforce.com applications.

Manage the Centre of Excellence Program for whole eClerx Digital and Conduct the technical session with various Digital tools

Act as SPOC (Single Point of Contact) my projects & keep maintain the time line for all deliverable

Meet published SLAs for incidents and problems along with team as needed

Implemented Lead Management, Account & Contact Management, Activity management, Opportunity and Pipeline management, Partner Relationship Management, Case Management, Campaign management.

Take a proactive and well planned lead on digital, digital marketing, and tele marketing projects, act as the glue sticking everything together

Taking ownership and accountability for your client base. Manage day-to-day operational aspects of a project and scope

Prepare for engagement reviews and quality assurance procedures

Build and maintain effective working relationship with key technology team members

Manage the migration projects from various digital marketing tools to Pardot and SFMC

Plans, implements, and tests trigger-based nurturing programs in Salesforce Marketing Cloud

Show More Show Less