Traction 11.6 helps find new customers, win their business, and keep them happy by organizing

customer and prospect information in a way that helps build stronger relationships with them

and grow the business faster. Traction 11.6 system starts by collecting a customer's website,

email, telephone, social media data and more, across multiple sources and channels. It may also

automatically pull in other information, such as recent news about the company's activity, and it

can store personal details, such as a client's personal preferences on communications.