· Responsible in Design Strategy for new Business and Services.

· Work with Businesses and technical stakeholders as a user experience designer for Web, iPad, Mobile and Creative Design.

· Collaborate with Client, Product Managers to produce design concepts and interactive experience to meet strategic goals.

· Prepare Usability recommendations & create effective Wire-frames for applications / Websites / Portals / Dashboards.

· Create and Present Conceptual ideas through design with latest trends and design principles.

· Translate Design concepts into User flow, wireframes, mockups and prototype with intuitive user experience.

· Responsible in creating Brand manuals, style guides, guidelines, color palettes and specifications

Communicated with Onsite Managers to understand the business requirement, functional requirement, branding etc. Responsible for defining the look and feel of the application. Provided detailed estimation based on the complexity of the screen with the help of wireframes or low fidelity prototype. Worked closely with tech team to ensure the design consistency. Interacted with UX folks to bring the best user interaction in the visuals. Branding guidelines was followed throughout the application and same design language has been followed. Provided detailed design specification document / style guide and icons. 

As a Lead user experience consultant took responsibility of understanding the requirement, Analyzing, providing user flows, modules etc., Connected with stakeholders, tech team to understand the complexity and provided clear insights. Insights about the product, features, and functionality are compared with other products. Responsible for designing the user interface and front end development for the entire application across devices and platforms such as iPhone, iPad, Mac and PC by understanding the platform specific constraints. Delivered detailed interactive design specification document, which has been referred by the Tech team, BA etc., Quality analysis for the interface was done comparing the specification document. Complete Flow of the application was provided as a visuals for the Product to the tech team for ideate and finalize on the flow. 

As a user interface consultant, took responsibility by connecting with the stake holders, product owners, client side designers in understanding the business requirement, functional requirement, branding etc. Provided detailed estimation for both the platforms based on complexity of the screens with the help of wireframes or low fidelity prototype. Responsible for designing the user interface for the entire application across platforms such as iPhone, android, iPad. The key factor was that the stake holders needed the product to be fresh and comparatively better user experience than existing application within the Dubai Trade branding and was successful on delivering an interface that was very well appreciated.