Role:  Team Lead

Tools:  Eloqua, Salesforce

Overview:

The Objective of the Nurture program is to promote various products and events conducted by Red Hat team using Eloqua campaigns.

Responsibilities:

• Feasibility analysis of campaign requirements
• Preparing Effort Estimation
• Collecting the requirements from CSMs/Client and providing guidance to the team.
• Assign task to the team members
• Create and maintain standard operating procedures.
• Develop and run UAT test cases.
• Development of activity/ campaign
• Analyze business requirements, KPIs and proposed solutions with Project Manager and implement the solution
• Keep the track of request updated in the Wrike
• Unit Testing
• Review before it’s delivered to the CSMs/Client
• Work with reporting of the campaign and provided to client on weekly basis.
• Preparing Measurement Analysis sheet.
• Set up a bi-weekly /weekly call with PM to discuss the account

Responsibilities:

• Creating the Marketo Landing pages with Form.
• Worked on Landing page scripts.
• Worked on list uploads
• Creating responsive emails
• Worked on segment creation
• Campaign Creation

Creating Google tag and track the members based on the clicks and form submits

Overview:

Generating Marketing Qualified leads.

Responsibilities:

• Analyze the project requirements
• Worked on list uploads.
• Creating Landing page templates with responsive.
• Creating responsive emails
• Worked on segment creation
• Creating Landing page and Forms with progressive profiling.
• Worked on smart campaign creation.
• Creating Webinar Event campaigns
• Sync the leads with CRM campaign.
• Generating reports
• Worked on lead scoring program
• Worked on QBR reporting.

Overview:

Generating Marketing Qualified leads.

Responsibilities:

• Analyze the project requirements
• Worked on list uploads.
• Creating Landing page templates with responsive.
• Creating responsive emails
• Worked on segment creation
• Creating Landing page and Forms with progressive profiling.
• Worked on smart campaign creation.
• Creating Webinar Event campaigns
• Sync the leads with CRM campaign.
• Generating reports
• Worked on lead scoring program
• Worked on QBR reporting.