Role: Team Lead

Tools: Eloqua, Salesforce

Overview:

The Objective of the Nurture program is to promote various products and events conducted by Red Hat team using Eloqua campaigns.

Responsibilities:

• Feasibility analysis of campaign requirements
• Preparing Effort Estimation
• Collecting the requirements from CSMs/Client and providing guidance to the team.
• Assign task to the team members
• Create and maintain standard operating procedures.
• Develop and run UAT test cases.
• Development of activity/ campaign
• Analyze business requirements, KPIs and proposed solutions with Project Manager and implement the solution
• Keep the track of request updated in the Wrike
• Unit Testing
• Review before it’s delivered to the CSMs/Client
• Work with reporting of the campaign and provided to client on weekly basis.
• Preparing Measurement Analysis sheet.
• Set up a bi-weekly /weekly call with PM to discuss the account

Responsibilities:

• Creating the Marketo Landing pages with Form.
• Worked on Landing page scripts.
• Worked on list uploads
• Creating responsive emails
• Worked on segment creation
• Campaign Creation

Creating Google tag and track the members based on the clicks and form submits

Overview:

Generating Marketing Qualified leads.

Responsibilities:

• Analyze the project requirements
• Worked on list uploads.
• Creating Landing page templates with responsive.
• Creating responsive emails
• Worked on segment creation
• Creating Landing page and Forms with progressive profiling.
• Worked on smart campaign creation.
• Creating Webinar Event campaigns
• Sync the leads with CRM campaign.
• Generating reports
• Worked on lead scoring program
• Worked on QBR reporting.

Overview:

Generating Marketing Qualified leads.

Responsibilities:

• Analyze the project requirements
• Worked on list uploads.
• Creating Landing page templates with responsive.
• Creating responsive emails
• Worked on segment creation
• Creating Landing page and Forms with progressive profiling.
• Worked on smart campaign creation.
• Creating Webinar Event campaigns
• Sync the leads with CRM campaign.
• Generating reports
• Worked on lead scoring program
• Worked on QBR reporting.

Worked on Eloqua smart startResponsibilities:Analyze the project requirementsWorked on Eloqua User SetupWorked on Email Marketing Setup [Company Logo, Default Email Header andFooter, Email Subscription Management, Email Group creation]Development of Website TrackingWorked on Branding and Deliverability Configuration.Worked on Forms Integration.Campaign Canvas SettingsSecurity SettingsCreate and Run IP Warming programCreation Lead Scoring ModelCRM Integration

Generating Marketing Qualified leads.Responsibilities:Analyze the project requirementsWorked on list uploads.Creating Landing page templates with responsive.Creating responsive emailsWorked on segment creationCreating Landing page and Forms with progressive profiling.Worked on smart campaign creation.Creating Webinar Event campaignsSync the leads with CRM campaign.Generating reportsWorked on lead scoring programWorked on QBR reporting.Creating dashboard report

Track the leads using GTMResponsibilities:Creating the Marketo Landing pages with Form.

The Objective of the Nurture program is to promote various products and events conducted byRed Hat team using Eloqua campaigns.Responsibilities:Feasibility analysis of campaign requirementsPreparing Effort EstimationCollecting the requirements from CSMs/Client and providing guidance to the team.Assign task to the team membersCreate and maintain standard operating procedures.Develop and run UAT test cases.Development of activity/ campaignAnalyze business requirements, KPIs and proposed solutions with Project Manager andimplement the solutionKeep the track of request updated in the WrikeUnit TestingReview before its delivered to the CSMs/ClientWork with reporting of the campaign and provided to client on weekly basis.Preparing Measurement Analysis sheet.Set up a bi-weekly /weekly call with PM to discuss the account