Leading market intelligence digital product (cloud web applications) for small & mid-scale merchants; lead ideation defining product definition and vision, requirements, agile development, prototype development, evaluating designs with users, , information architecture, define API’S, monitoring launches, interacting with different teams; 17 customers on boarded for the product.

Masterpass is the digital payment product. Define the product strategy, roadmap, features and product backlogs for payment digital products, led the effort in, agile methodology, Product requirement document and assisted in market requirement document; integrated 30+ features for 5 products different products and contributed to 10 % increase in revenue over 2 years.

Researched customer needs and create the roadmap, product vision, opportunity identification and development for risk management products and platform transformation; expected to create value for 300 big customers.
• Created market insights/ risk management fraud product design for Cibil products and opportunities to drive ROI, extensive use of big data and visualization technologies resulting in increase of revenue per report by 80%.
• Created the digital product flow, features, information architecture, user research and working on API’S for the upcoming product named Prama: expected to revolutionize the whole business strategy of the company serving lending players and expect to decrease the time to service the client by 45 hrs and increase revenue by 50%.
• Research complete industry trend, partners, competitor analysis and work cross-functionally with Sales, operations, UX, marketing team for RFP and proposals.

Define the roadmap, features and product backlogs for payment digital products such as Masterpass and product for settlement, led the effort in Product requirement document and assisted in market requirement document; integrated 30+ features for 5 products different products and contributed to 10 % increase in revenue over 2 years.
• Leading market intelligence digital product (cloud web applications) for small & mid-scale merchants; lead ideation defining product definition and vision, requirements, agile development, prototype development, evaluating designs with users, , information architecture, define API’S, monitoring launches, interacting with different teams,; 17 customers on boarded for the product.
• Created user stories, epics for various initiatives for the products and effectively communicated to stakeholders. • Define KPIs for the products ensuring the necessary analytics to understand utilization, operational costs, external demand and revenues generated.
• Define and developed the data driven (analytics) metric to evaluate the product and features of products.
• Led the efforts for product improvement plan for the existing products and prioritize them according to customer need to include them in sprints. • Worked cross functionally with operations, UX and testing team to deploy the applications. Worked with PCI team for PCI certification of applications.
• Led the effort to reduce the turnaround time of customer issues from 6 days to 3.2 days by identifying the gaps in existing processes and implemented the new processes; reduced the payback penalties by almost 40 % in 1 year.
• Leading the team to provide customer insights and trends by analyzing transactional data through R and Tableau; customer base grow by 18% in 2 years.