Senior Developer, User Experience/User Interface Designer • Graphic Designer
• Increased conversion rate with weekly UX/UI changes using Google Analytics & AB testing
• Managed third party Magento teams (Bolt, Magnetic, BlueCore, SUMO, Developers)
• Implemented new marketing apps (Loyalty Program, Cart Upsells, Product Recommendations)
• Demonstrated advanced skills in Magento by providing project/technical problem solving
• Planned & designed daily onsite promotional/marketing content for InvictaStores.com
• Developed & coded new eCommerce landing pages for SEM, onsite promos & product launches
• Managed email marketing program (segmentation, optimization, winback program, daily campaigns)
• Optimized onsite SEO with metadata, search refinements & landing page content
• Created advertising assets including online media, print media & SEM marketing channels
• Established & maintained the InvictaStores.com online design style guide (graphical & HTML/CSS)

Developed Magento 2 store.

Provided graphics, styling, promotional marketing, email marketing and UI/UX updates

Developed, branded and designed the wordpress instance for Pointzeroairbrush.com

Senior Developer, User Experience/User Interface Designer • Technical Designer / Marketing – IT Liaison
• Acted as the key contact for third-party IBM WebSphere Commerce implementation teams
• Played a crucial role in developing business needs related to WebSphere Commerce implementation
• Firm understanding of IBM WebSphere Commerce by providing project/technical problem solving
• Shows advanced skills working within the WebSphere Commerce Content Management Center
• Managed onsite marketing/promotional content for SWI Company eCommerce & Branding properties
• Worked directly with CTO, CMO, VPs & Directors daily with business development upgrades
• Design, develop & tested new highly customized eCommerce landing pages
• Coded & designed landing pages in a homegrown ASP platform environment
• Implemented responsive designs to support desktop, mobile & tablet environments
• Optimized, & implemented relevant SEO metadata & on-site content for targeted landing pages
• Provided IT department with project management regarding business user requests
• Managed web server files/directories using Subversion (SVN)
• Coordinated A/B split test Email Marketing Campaigns across four channels
• Conceptualized designed & coded standard & responsive email marketing HTML templates