About Me
An accomplished design & eCommerce professional with more than 13 years of proven creative business success. A recognized team player who is innovative, resourceful & displays a compelling work ethic. Driven by quantitative results & positive cust...
In addition to my desire to join your team, you'll find I am a dedicated and driven professional. Some of my most recent accomplishments include:
• Key facilitator in raising InvictaStores.com revenue from $1M/yr to $15M/yr in 1 year
• Planned & executed marketing efforts for the first InvictaStores.com $800K Black Friday • Implemented BOLT Checkout, increasing revenue by 30% & raising cart completion by
12%
• Created, maintained & strategized a $7M/yr email marketing program at InvictaStores.com • Maintained consistent print branding material for 40+ brick & mortar Invicta Stores
• Increased conversion rate by 1.1% using A/B testing results to alter the product detail page
Skills
Software Engineering
Web Development
E-Commerce
Operating System
Digital Marketing
Graphic Design
Development Tools
Search Engine Optimization ( SEO )
Others
Portfolio Projects
Company
Invictastores.com
Description
Senior Developer, User Experience/User Interface Designer • Graphic Designer
• Increased conversion rate with weekly UX/UI changes using Google Analytics & AB testing
• Managed third party Magento teams (Bolt, Magnetic, BlueCore, SUMO, Developers)
• Implemented new marketing apps (Loyalty Program, Cart Upsells, Product Recommendations)
• Demonstrated advanced skills in Magento by providing project/technical problem solving
• Planned & designed daily onsite promotional/marketing content for InvictaStores.com
• Developed & coded new eCommerce landing pages for SEM, onsite promos & product launches
• Managed email marketing program (segmentation, optimization, winback program, daily campaigns)
• Optimized onsite SEO with metadata, search refinements & landing page content
• Created advertising assets including online media, print media & SEM marketing channels
• Established & maintained the InvictaStores.com online design style guide (graphical & HTML/CSS)
Skills
Magento (All Versions)Company
Mixwholesale.com
Description
Developed Magento 2 store.
Provided graphics, styling, promotional marketing, email marketing and UI/UX updates
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Magento (All Versions) ShopifyCompany
Pointzeroairbrush.com
Description
Developed, branded and designed the wordpress instance for Pointzeroairbrush.com
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NetSuite Development Oracle WordPressCompany
Worldofwatches.com
Description
Senior Developer, User Experience/User Interface Designer • Technical Designer / Marketing – IT Liaison
• Acted as the key contact for third-party IBM WebSphere Commerce implementation teams
• Played a crucial role in developing business needs related to WebSphere Commerce implementation
• Firm understanding of IBM WebSphere Commerce by providing project/technical problem solving
• Shows advanced skills working within the WebSphere Commerce Content Management Center
• Managed onsite marketing/promotional content for SWI Company eCommerce & Branding properties
• Worked directly with CTO, CMO, VPs & Directors daily with business development upgrades
• Design, develop & tested new highly customized eCommerce landing pages
• Coded & designed landing pages in a homegrown ASP platform environment
• Implemented responsive designs to support desktop, mobile & tablet environments
• Optimized, & implemented relevant SEO metadata & on-site content for targeted landing pages
• Provided IT department with project management regarding business user requests
• Managed web server files/directories using Subversion (SVN)
• Coordinated A/B split test Email Marketing Campaigns across four channels
• Conceptualized designed & coded standard & responsive email marketing HTML templates