IRi is into Retail Analytics. The objective was to improve the UX of a Data Modeling Software Tool. The Software tool is part of an integrated pipeline that includes 25 other applications. An integrated ecosystem requires a Unified Design Philosophy. I carried out Qualitative interviews with the user of the application. It reveals that the immediate problem is not with the Design of the application but lack of curated Training Material. Qualitative Interview helped Everyone in the Management team to notice that the objective has moved from UX to shortcomings of CX & instructional design like curated Training Videos to enable self-learning and Community Forums to discuss various topics.

Rockwell wanted to improve its online retail experience. I sketched the primary Customer Journey Map to evaluate the mental model for a customer’s ability to recollect the website name in the time of need and then transitioning to the virtual world for making a purchase. It is by implementing Miller’s Law that I learn, Client’s request of creating a separate aloof channel for online retail could be a major pitfall as “Discoverability” will get affected directly. It will shoot-up the digital marketing cost and still will not guarantee to obtain impression by recollection.

Converted a GE Healthcare HMI product to a HCI product following usability guidelines.

https://www.sparindia.com/

I learn about Formative and Summative assessment. The product's hardware and software, both were ground up developed on the premises. The challenge was to create the software within the limit of Hardware's capability because a minor change in Hardware will impact the overall supply chain. We faced Agile Scrum Challenges working with a scroll-less UI.

Led the UX Presales Discussions with SPAR India VP and designed the Home Page and Successive Pages.