Head of CustomerNext digital platform & CRMNext Mobility solution;
Accountable for all the delivery (digital Customer journeys) based out of the digital platform
integrated with the CRM system, external systems & third-party services/APIs/Data Sources &
business Rules.
Built & delivered fully integrated & automated workflow based real-time end to end digital
customer journeys for Banking products such as Personal Loan, Two Wheeler Loan, Car Loan,
Working Capital Loan, Smart Account Opening, Current Account opening, Home Loan and
Credit card applications for an Indian bank (largest market cap) & NBFCs.
A typical customer journey lifecycle includes Assisted/Unassisted modes, Authentication,
Existing Customer Deduplication, Eligibility, CIBIL/PAN/Aadhar check, Pre-Approved Offers,
EMI & Interest Rate calculators, lead creation/update to LOS integration for disbursement,
Resume journey from where it dropped off. Google Analytics & Codeless Authoring.
Piloting Big Data technologies for Banking CRM space.
Responsible for Add on Sales for the same with Banks & NBFCs in India & Asia Pacific region.
Also responsible for the development & growth of CRM/sales Force Mobility product for some
of the largest banks in India & Asia Pacific.
Reporting span of about 30+ people.

Head of CustomerNext digital platform & CRMNext Mobility solution;Accountable for all the delivery (digital Customer journeys) based out of the digital platformintegrated with the CRM system, external systems & third-party services/APIs/Data Sources & business Rules.Built & delivered fully integrated & automated workflow based real-time end to end digitalcustomer journeys for Banking products such as Personal Loan, Two Wheeler Loan, Car Loan,Working Capital Loan, Smart Account Opening, Current Account opening, Home Loan andCredit card applications for an Indian bank (largest market cap) & NBFCs.A typical customer journey lifecycle includes Assisted/Unassisted modes, Authentication,Existing Customer Deduplication, Eligibility, CIBIL/PAN/Aadhar check, Pre-Approved Offers,EMI & Interest Rate calculators, lead creation/update to LOS integration for disbursement,Resume journey from where it dropped off. Google Analytics & Codeless Authoring.Piloting Big Data technologies for Banking CRM space.Responsible for Add on Sales for the same with Banks & NBFCs in India & Asia Pacific region.Also responsible for the development & growth of CRM/sales Force Mobility product for someof the largest banks in India & Asia Pacific.Reporting span of about 30+ people.

Led an offshore team for digital marketing initiatives for Unilever, a global
Personal Care/FMCG major. Managing multiple projects for its various sub-brands like Vaseline
and Dove. Launching new responsive sites, digital campaigns, implementing new functionality,
site re-platforming, site redesign, New launch/re-launch, Localizations, Content changes & Site
Migrations.
The program is being run in a hybrid Agile framework where in the primary responsibilities are
planning, execution, monitoring, Staffing, Financials, Risk resolution, Inter track Dependencies,
Issue resolution & Client communication for a team of about 20 people comprising of Creative
Developers, .NET Developers, QA and Infra. All projects/assets are hosted on the brand’s digital
marketing platform. CMS tool is SDL Tridion. JIRA and SVN(tortoise) are being used for project
management.

Company: Sapient Nitro, A publicis group company, is worlds foremost digital MarketingAgency and an Industry leader in Content & Commerce spaceAbout Client: A prominent American Personal Care Brand. A global market leader in itscategory.Duration: September 2014 till September 2016Project Details: Led an offshore team for digital marketing initiatives for Unilever, a globalPersonal Care/FMCG major. Managing multiple projects for its various sub-brands like Vaselineand Dove. Launching new responsive sites, digital campaigns, implementing new functionality,site re-platforming, site redesign, New launch/re-launch, Localizations, Content changes & SiteMigrations.The program is being run in a hybrid Agile framework where in the primary responsibilities areplanning, execution, monitoring, Staffing, Financials, Risk resolution, Inter track Dependencies,Issue resolution & Client communication for a team of about 20 people comprising of CreativeDevelopers, .NET Developers, QA and Infra. All projects/assets are hosted on the brands digitalmarketing platform. CMS tool is SDL Tridion. JIRA and SVN(tortoise) are being used for projectmanagement.

Company: Sapient Nitro, A publicis group company, is worlds foremost digital Agency and anIndustry leader in Content & Commerce space.About Client: A prominent American Foods Brand. A global market leader in its category.Duration: June 2012 till July 2014Project Details: Platform services & support for Kelloggs ongoing digital marketingcampaigns and promotions hosted on their marketing platform wherein my role as a Producer wasto manage the brands Europe region and its agency partners with the following.Platform Deployments and Site Cut Overs (.NET and Day CQ), Incident Management(Escalation & Service Level Agreements), Tier 1 and Tier 2 support (Bug fixing andEnhancements), Security and Performance Testing and IT infrastructure support (Web Hosting).Tools: The sites were based on .NET & LAMP. The team used AtTask, SVN and AutoDeploytool for Project management, Build and Release Management.

Reporting Solutions for Commercial and Government businesses of UHG through Business
Intelligence applications hosted on large Enterprise BI platforms. The main subject areas were
Regulatory and Compliance, Benefit & Member Administration (Claims, Enrollment, Provider,
Eligibility and Membership) and Health Services (Clinical Quality, Utilization Management, Care
and Case Mgmt, Fraud & Abuse). Worked on Design and Development of data marts, complex
parameter driven Cognos/BO/Crystal reports, database stored procedures, Conversion of legacy
MS Access reports to SQL Server based automated reports etc.
Responsible for Project Kick Offs, Schedule and Effort Estimation, Issue tracking, Effort
tracking, Independent communication with business partners to resolve design issues and
negotiate project related items such as priorities and completion deadlines, weekly project status
reporting, risk management, Quality adherence as per the laid guidelines, Team competency
development, team mentoring, Interviews and hiring, half yearly appraisals and monthly
configuration audit.
Expertise on Plan View, an enterprise wide online Project Management tool. Setting up Projects
templates, Resources, Access, Schedules, Tasks, Assignments, setting Milestones and building
Project Reports /Metrics.

About Client: A large national Bank, IndiaDuration: April 2007 to September 2007 (6 months)Project Details: The bank initiated the implementation of the Enterprise Data Warehouse (EDW)to meet the growing business needs within the bank. Design, development of Universe as perreport requirements for each bank zone. Reports display head office, zonal, regional and branchlevel data for all divisions. Reports also use cross tabs and BO XI enterprise Web Intelligencedrill down feature.

About Client: A large Hollywood film Production company- television (distribution)Duration: Oct 2006 to Mar 2007 (6 months)Project Details: Enhancement and testing of financial reports using Crystal Reports 10. Reportswere hosted on Crystal 10 enterprise server. For example Invoice aging report, customerstatements, TV stations billed, market scorecard, Invoice register etc. Reports using storedprocedures and packages at back end, cross tabs, multiple sub reports, shared variables across subreports and Excel outputs. Performance tuning of existing reports and stored procedures.

Designing an optimal data mart architecture that effectively presents an integrated view of the (photo sharing, blog and emails) enterprise data for analytical purposes

About Client: An American computer technology corporation with global annual sales ofUS$100+ billion.Duration: Mar 2006 to September 2006 (6 months)Project Details: Designing an optimal data mart architecture that effectively presents anintegrated view of the (photo sharing, blog and emails) enterprise data for analytical purposes

About Client: A large telecom client with revenue more than $100 billion dollar is the largesttelecommunications company in US and a Fortune 50 company.Duration: May 2003 to February 2006 (3 years)Responsibilities: Report requirement specifications, design, development, maintenance andtesting. Responsibilities also include performance improvement, troubleshooting and testing ofthe existing reports using the Crystal reports 10 Enterprise designer to fix the reports in the eventof enterprise server upgrade, Ad Hoc reporting.

About Client: A life Insurance Company, located in Milwaukee, Wisconsin, with assets totalingmore than $90 billion, one of the largest and most admired life insurance firms in the UnitedStates.Duration: May 2002 to March 2003 (8 months)Responsibilities: : Performing Functionality and Regression testing of the User Interfaceapplication (for maintenance of Insurance Agents & Financial Representatives data) for theSystem of Record changes done in the Architecture. This is a client server model.

About Client: Infosys IS (information Systems) is primarily responsible for the design anddevelopment of all systems pertaining to the HR, Payroll and Project management across theorganization.Duration: November 2001 to March 2002 (5 months)Responsibilities: Developing and testing the application, Code reviews, Providing PostDevelopment Support Design and development of the Issue Tracking System (ITS) portal. Thisis a web-based intranet application; it serves as a standard tool across the organization forcapturing, maintaining, tracking and logging issues.

About Client: A leading U.S. based e-commerce infrastructure provider for thetelecommunications industry. The companys suite of software solutions helped carriers reducethe cost and time involved with ordering and provisioning services from each other.Duration: April 2001 to September 2001 (6 months)Responsibilities: The project involved the maintenance/testing and enhancement of UserInterface forms and business logic constraints files for different Trading Partners exampleAmeritech. These files were maintained and tested over the LSR (Local Service Request)Exchange Server. Coding and reviewing for Constraints (Business logic) files, PR Solving, IssuesHandling, Unit Testing and Integration Testing for Form files and Constraint files, ConfigurationController Activities.

Report requirement specifications, design, development, maintenance andtesting. Responsibilities also include performance improvement, troubleshooting and testing ofthe existing reports using the Crystal reports 10 Enterprise designer to fix the reports in the event
of enterprise server upgrade, Ad Hoc reporting for AT & T in San Ramon, California

Platform services & support for Kellogg’s ongoing digital marketing
campaigns and promotions hosted on their marketing platform wherein my role as a Producer was
to manage the brand’s Europe region and its agency partners with the following.
Platform Deployments and Site Cut Overs (.NET and Day CQ), Incident Management (Escalation
& Service Level Agreements), Tier 1 and Tier 2 support (Bug fixing and Enhancements),
Security and Performance Testing and IT infrastructure support (Web Hosting).
Tools: The sites were based on .NET & LAMP. The team used AtTask, SVN and AutoDeploy
tool for Project management, Build and Release Management.