• Own the consumer experience from registration to digital currency trading
• Work with cross-functional team to define and deliver product roadmap
• Collaborate with designers and engineers to develop detailed product specification
• Plan, organize, and deliver new products and features to the market
• Drive global product launches and lead beta programs
• Stay informed of the overall market landscape, including competitors and potential partners
• Work with Marketing to develop and optimize new user acquisition and retention
• Monitor key product metrics and continuously improve them through ongoing product iteration

Product Management:
•Subject matter expert of Financial Supply Chain Management (FSCM) and Virtual Account Management (VAM)
•Managing the entire product line life cycle from strategic planning to tactical activities
•Specifying market requirements for current and future products by conducting market research
•Responsible to define the product strategy, roadmap, and release prioritization for assigned product areas
•Responsible for conducting company-wise training on the FSCM and VAM modules quarterly and along with every GA release
•Collaborating with Sales, Marketing, Product Engineering teams to provide for solutioning to implement GTM strategy, and with Implementation and Support teams to manage profitability of business operations
•Performed in-depth suspect analysis of 100+ prospects for 3 countries (US, Europe and Africa), analyzed their business & financials, identified the solution being used, captured pain points

Product Development:
•Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
•Responsible for delivering a high quality reporting around projects and release activities, including backlog, and present to senior Business Management
•Responsible for carrying out sprints and designing wire frames for the development of new features in the system
•Managing Testing Team by defining scope of test cases and business scenarios ensuring successful execution
•Developed LM and FSCM features on Business Internet Banking (Front-end product) successfully

• Building products from ground up
• Competitive product positioning, Product Life Cycle Management, Product Road mapping
• User Research, A/B testing, Product Wire Framing, UX Design and Writing User Stories
• Authoring MRD, PRD, creating revenue plans, and conducting gap analysis for strategic planning
• Analysis of user needs, market, competition & product, and preparation of business cases for new business opportunities
• Delivering positioning, messaging, pricing and packaging for new product releases
• Managing efficiently the prioritization & trade-offs among UX, Cost, Performance and Revenue
• Agile Methodology and Entire Software Development Life Cycle (SDLC)

Product Management/Technology Implementation:
• Created product roadmap & strategically evolved the product to suit the changing business needs by analyzing & implementing changing Business Models in retail & consulted clients on adopting Social Media as a channel for following our product
• Carried out End to End Implementation of the product across clients in Southern Region
• Advised technical team on product enhancements & development on the basis of market feedback.

Business Analyst:
• Requirements Gathering from clients
• Responsible for identifying incremental opportunity within the project, involved in preparing proposals (Responded to RFIs & RFPs) for business solutions
• Prepared reports by collecting, analyzing, & summarizing information & trends & shared the same with clients.

Digital Marketing/Data Analytics:
•Managed all online marketing campaigns with a goal of creating product awareness. Increased site traffic by 35% and increased newsletter/event enrollment by 40%.
•Devised extensive digital marketing & eCommerce strategies and implemented tactics including SEM (SEO&PPC), retailer paid search, retail shopper marketing, blogger outreach, mobile and social media marketing generating brand awareness and increasing user engagement as well as driving online sales.
•Improved time spent on sites by 5-10% by analyzing site design and elements.
•Monitored all corporate social media accounts and websites to ensure positive online presence using LinkedIn, Twitter, and Facebook for Business that connected over 3,000 audiences within 3 months.