Manage the firm’s marketing automation platform, Eloqua, for email campaigns, GoToWebinar for online events, and Oktopost for optimizing social media
• Managing campaign teams, Coach email marketing team, and on-boarding new members in the team
• Analyze the state of campaigns and based on that provide suggestions for better results
• Identify and prioritize campaign for week/month
• Perform quarterly hygiene check of the database in marketing automation
• Perform quarterly tests to make sure the platform has the proper configuration
• Prepare monthly reports for campaigns
• Contiguously working on improving email template as well as marketing services operation flow

• Responsible for Marketing Operations in B2B Lifecycle Marketing team-making the trains run on time, building faster trains, reporting on their performance, and owning key metrics
• Managing expectations with a wider team and delivered campaigns on agreed time
• Scheduling, building email campaigns, and peer QC to check the accuracy of each asset for the campaign
• Managing campaign teams, Coach email marketing team, and on-boarding new members in the team
• Develop and maintain marketing operations processes to support collaboration, communication, and efficiency across the organization
• Constantly look for opportunities to create better workflows and processes for the marketing team to follow to increase productivity and reduce inconsistencies
• Create marketing reports, and dashboards to enable data-driven decisions
• Utilize strong project management skills to track and deliver marketing projects on time
• Understand industry best practices related to email and campaign development

As the subject matter expert on Eloqua and work closely with the various marketing team functions and leadership to build and
measure demand generation campaigns, including:
• Design, develop, create, and measure digital campaigns using marketing automation and analytics platforms
• Use and leverage Eloqua to enable the marketing team to build and execute demand generation campaigns and programs (including
campaign flows, recommendations on email creation, landing page and form creation, lead scoring and complex campaign buildouts)
• Translate business goals into delivery requirements (required data, targeting logic, dynamic content requirements, etc.)
• Monitor and make improvements to ongoing campaigns and employ A/B testing and other testing protocols to ensure optimal
performance
• Provide reporting and visibility into campaign performance and progression of leads after handoff to key stakeholders
• Q/A test campaigns prior to deployment
Train and enable others to utilize Eloqua:
• Build and distribute standardized dashboarding to the marketing team of KPI’s and analysis/insight into trends and impact of campaigns
• Provide best practices in SEO and other web page optimization measurements
• E-mail Campaigns with personalized and dynamic content
• Complex Campaign Management like drip campaigns and behavioral trigger campaigns
• Segmentation and Targeting best practices
• Lead Scoring and Lead Nurturing
• Eloqua Admin: User setup and access control, field and view management, inbound and outbound data flow, third-party tool
integration, domain whitelisting, Master exclude management, Email group management, and other
• Post-E-mail Analysis and recommendations: How to improve open rates and Click-through rates, how to decrease bounce back and
unsubscribe rates etc.

• Worked on E-Mailers and Landing page and CMS [AEM]
• Worked on Marketo for emailer and JIRA for Request Management
• Worked on Responsive Design for an email in Marketo by using Dreamweaver
• Creating/modifying responsive E-mailers fixing layout issues also the working web page
• Help team members to resolve their queries and provide a working solution train new team members to understand the process