Creation of a new sales channel for insurance marketing. This is focused on the bank's own clients.
The technological feasibility analysis was carried out looking for the reuse of services already created previously. validation of legal issues and UX.

Car, motorcycles and accident insurance product. Based on E-Commerceusing sales channels like web, contact center, app.

Product designed to offer auto, motorcycle and border and legalized auto insurance.
The product was created for sale through the web channel. After its launch, the analysis was carried out and improvements were applied to the design of the funnel.